How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words)
Music Video (200 words approx.)
My brief is that I work for an independent media production company and have been given the task of producing a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two pages for the working website for the band/artist aimed towards primarily 16-25 year olds.
My video will structure a story that resembles with the lyrics of the music video, ‘Silver Springs’ by Fleetwood Mac. The storyline will be unrequited love that was once mutual love. This story will be mainly catered to the female audience as the artist portraying is female however it will be a story anyone can relate to. It will have a filmic narrative allowing the audience to appreciate and engage with the story being told. The costume and make up will be simple so it can be relatable. Different costumes will be used at different scenes of the locations in line with the story being told. The variety of close and long shots will help portray the anger and passion of the artist when telling the story. The intention of my music video will be to allow my artist to create her own visual interpretation with the song as well as connecting with her audience through shared experiences. I am taking inspiration from ‘Déjà Vu’ by Olivia Rodrigo as it features similar shots of performance and storytelling ways.
Website (200 words approx.)
My website will display similar codes and conventions as those who fall under the ‘indie/folk/soft rock genre’. It will consist of lots of images of the artist including ones performing, album photoshoots and behind the scenes pictures which will help connect the artist to the fans. I will feature her name large in the middle, as well as in the top left corner acting as a hyperlink back to the homepage to maximise audience attention. There will be a separate section for merch and tour dates and a whole viewing gallery of pictures, and all media videos fans can stream which will strengthen the fan to artist connection but also fulfilling the purpose of the website to promote the artist as it makes the audience want to find out more about them. There will be a blue colour scheme with a minimalistic layout, which people of the age demographic 16-25 prefer, which helps it be simple but still fit the conventions of soft rock. My website will be easy to navigate with a section where fans can vote for the set list, they want for tour which helps with audience participation and engagement. It will also feature a pop-up as soon as you click on the website encouraging viewers to sign up to a mailing list which creates a sense if exclusivity.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
My website will feature the music video on the opening screen of my website, as well as at the top of the ‘video’s’ section with the behind-the-scenes. My music video will also contain my artists tour dates right at the beginning for extra marketing, as well as the website link at the end. These will encourage engagement more and boost the artists online presence.
